Archive for February, 2009
What’s in a name?
Posted by: Steve in Entrepreneurship, iPhone on February 21st, 2009
My friend, Kevin Wallace, and I are building an iPhone application. We’re getting close to launching, so it’s about time for us to incorporate an LLC so that some bad-ass lawyer doesn’t try to take our houses when his client trips while looking at our app and walking at the same time. We know the name of the product (we’ll tell you that later), but we need a company name, since “TBD LLC” is already taken.
We spent a few days on a “buy every domain name that sounds halfway decent” binge. Kevin says his goal is simply to watch me spend lots of money, but in reality, he has standards, too. Like “don’t pick a name that people will laugh at”, and “don’t pick a name that sounds like an erectile dysfunction drug”. If he weren’t a brilliant engineer, he’d be working at Landor.
So like any CEO in engineer’s clothing, I decided to run a survey to get some data. And given that this is 2009, I thought I’d post it on Facebook to ask my friends to help me. Thanks to you all for your help.
Here are the results of the survey.